Informing Clothing Customers on Potential Skin Irritation Assignment

Informing Clothing Customers on Potential Skin Irritation - Assignment Example From this discussion it is clear that  in analyzing the situation: the general purpose of the announcement is to inform the general public on the skin irritation concerns of the tag less children clothing. The specific purpose of this announcement is to inform the affected children’s parents or guardians of the remedy measure or solution to the skin irritation problem. After receiving the message; we expect the customers to understand that we will solve the irritation problem by, manufacturing only clothes which have label texts printed directly on fabric. The primary audience for our message are our customer; parents who buy clothing products for their children. The background of the audience is they are parents residing mostly in the USA, and they have children. The audience members are different from each other. Some audiences are young parents, whereas others are old parents.  As the report highlights the audiences are, however, similar to each other because they all r eside in USA, have children, and take care of children through providing basic need like clothing. The reaction of the customers to the message is likely to be positive; this builds customer loyalty because the company addresses their complaints concerning clothing products. The company addresses irritation problem through; manufacturing clothes that have labels printed directly on the fabric.  In gathering information: the customers require solution information for the irritation problem.